Are you interested in learning how to drive traffic from Pinterest? Pinterest is a valuable yet often overlooked source of website visitors across various niches. If you’re wondering how to leverage Pinterest to increase your website traffic, you’ve come to the right place.
In this article, we will explore the following steps to help you get traffic from Pinterest:
- Sign up for a Pinterest Business account.
- Create Pinterest boards.
- Utilize keywords in your pin descriptions.
- Design eye-catching pins.
- Maintain a consistent pinning schedule.
- Automate your pinning process with Pinterest tools.
- Make use of Rich Pins.
In 2022, Pinterest experienced a 5% increase in global users, with nearly 500 million people using the platform on a monthly basis. Optimizing your Pinterest traffic can significantly contribute to the growth of your business and enhance brand awareness.
When it comes to Pinterest traffic, there are two types: paid ads and organic traffic. In this article, we will focus on organic traffic, which refers to the “free” traffic you can obtain from Pinterest when users discover your content through search or the discovery feed. To achieve this, it’s crucial to create engaging content that captures attention on Pinterest.
There are several ways to accomplish this, such as leveraging your blog content or content from other platforms like YouTube, TikTok, or Instagram. The key is to create visually appealing pins and save them to relevant boards with a link to the specific page you want to drive traffic to, such as a blog post. Following best practices, such as pinning 1-3 pins daily, creating standout pins, and utilizing scheduling tools like Tailwind, can further optimize your Pinterest traffic.
To add a personal touch to your brand profile, it’s recommended to upload a logo or headshot. This helps personalize your Pinterest profile and make it more recognizable to users.
Before you begin pinning, there’s one crucial step to take: claim your website. By claiming your website, you allow Pinterest to track pins originating from your domain. This helps with analytics and provides valuable insights.
To claim your website, follow the provided instructions, which will guide you through the process.
Congratulations! Your Pinterest profile is now ready for business. Let’s move on to creating boards.
Pinterest boards serve as containers for organizing and saving your pins. Think of them as virtual mood boards centered around specific topics. For instance, if you’re an interior designer, you can create a board dedicated to the “mid-century modern” aesthetic. Within that board, you can create sub-boards such as “kitchen” or “living room” to further categorize your pins.
Alternatively, you can create boards focused on specific aspects like “kitchen designs” or “living room decor.” Brainstorm relevant board ideas that align with the topics you typically discuss in your business.
Take a look at my own account as an example. You’ll notice that I have boards related to starting a coaching business, marketing, and other subjects that are relevant to my business.
By creating boards that reflect your expertise and interests, you can curate a visually engaging Pinterest profile that attracts and engages your audience.
If you take a look at my boards, you’ll notice that I have opted for short and concise titles. These titles are strategically chosen keywords that I want to rank for within my account.
Now, let’s discuss how to find relevant keywords in your niche, which will be covered in the next tip.
When it comes to the number of boards you should start with, I recommend starting with around 10 boards. This allows you to establish a solid Pinterest strategy without overwhelming yourself or your audience.
Moving on to the next tip: utilizing keywords.
Pinterest is often described as both a social media platform and a search engine. In fact, Pinterest refers to itself as a “visual discovery engine.” This means that by using the right keywords, you can increase the chances of your blogs, products, or services being discovered by users on the platform.
So, how can you find the right keywords?
If you’re familiar with search engine optimization (SEO) for platforms like Google, you may already have some understanding of keyword research. Fortunately, keyword research on Pinterest is relatively straightforward.
There are three main methods you can employ. The simplest method is using the search bar. All you need to do is type in a word or phrase related to your business. For example, if I’m a business coach, I could search for “business coach” on Pinterest. The platform will then generate suggestions based on what people are commonly searching for.
Another effective method for finding keywords is to browse the explore page on Pinterest. The explore page showcases popular pins within your industry, and you can extract new keywords from the titles of these pins.
Additionally, you can utilize Pinterest’s ad tools to discover keywords. Access the “create ad” feature and input the main keyword related to your business. Pinterest will automatically generate numerous keyword suggestions for you to consider.
Once you have compiled a shortlist of relevant keywords, it’s important to incorporate them strategically in various areas, including board titles, your profile description, and pin descriptions. By using keywords effectively, you help Pinterest understand your business and its offerings.
Moving on to the next tip: creating pins.
On Pinterest, most pins have the potential to circulate for an extended period as they can resurface and be discovered by new users over time. However, in order to gain traction and drive traffic, your pins need to stand out.
Think of your pins as the thumbnails of your content – they are the first thing people see when scrolling through their feeds. To create visually appealing and attention-grabbing pins, I recommend using a design tool like Canva, which offers a wide range of beautiful templates specifically designed for pins.
For blog posts, consider using pins with bold headlines and eye-catching backgrounds, similar to the example provided. This will increase the likelihood of users engaging with your pins and ultimately driving traffic to your website or blog.
Creating pins with eye-catching images and attention-grabbing headlines is crucial for standing out on Pinterest. Some of the best-performing headlines on the platform start with phrases like “How to…,” “X ways to…,” or “Best ways to…,” as they make strong promises to the viewers and entice them to click. Remember to incorporate your target keyword into the headline as well. For example, if your target keyword is “best kitchen sinks,” your headline could be “12 Best Kitchen Sinks for Your Kitchen.”
To create pins, I recommend using Canva, which offers a variety of beautiful templates specifically designed for pins. For blog posts, consider using pins with bold headlines and eye-catching backgrounds.
Consistency is key when it comes to pinning on Pinterest. Aim to pin at least a few times (1-3) per day. Pin your own content from your blog posts, as well as create pins from your Instagram, YouTube, or TikTok posts if you don’t have enough blog content to pin. Start by creating three different pin variations for each blog post, varying the design, headline, description, or all three. Post these pins on Pinterest once each to one board each. Additionally, sharing other people’s pins can help establish authority in your niche.
To make pinning more manageable, you can use tools like Tailwind, which is a scheduler that automatically pins your content to your boards. With Tailwind, you can schedule pins from other websites and Pinterest users as well, making it easier to stay active on the platform. Schedule your pins for the month using Tailwind once a month to automate your Pinterest marketing and save time.
Utilizing Rich Pins can also enhance your presence on Pinterest. Rich Pins automatically sync information from your website, providing additional details compared to regular pins. They stand out and can include information like the blog’s title, meta description, and author. To get started with Rich Pins, you’ll need to add rich meta tags to the blog posts you want to pin from. If you have a WordPress website, you can add a plugin to simplify the process.
Pinterest is a valuable traffic source for your blog or business due to several reasons:
- It’s free to build organic traffic on Pinterest, although it requires time and effort to create and pin content consistently.
- The average Pinterest user tends to be a high earner, with 41% of users making over $75,000 a year.
- Results can be achieved more quickly compared to Google, as Pinterest has less competition.
The time it takes to start seeing traffic from Pinterest depends on factors such as how much and how consistently you pin, as well as the performance of your pins. On average, you can expect to see results within one month. However, building authority on Pinterest takes time as the platform needs to understand the content you offer and show your pins to relevant users. For faster results, it’s recommended to pin other people’s content (around 5 pins per day) relevant to your business for the first month to help Pinterest understand your profile. Then, you can start adding your own pins to your boards. If your pins aren’t generating traffic, review your strategy and consider improving your pins, using better keywords, and utilizing tools like Tailwind.
The amount of traffic you can get from Pinterest varies based on factors such as pinning frequency. There is no cap on the potential traffic you can receive since Pinterest has over 400 million monthly active users. Depending on your pinning efforts, you can attract a few hundred to tens or even hundreds of thousands of visitors from Pinterest.
In conclusion, following the steps outlined above can help you drive traffic from Pinterest and leverage its benefits for your blog or business.
Resources
How To Build Your Audience On Pinterest | Pinterest Business
Creator Rewards | Pinterest Business help
How to Grow Your Audience & Make Money on Pinterest | Pinterest Creators
