Earning Money from Snapchat : A Comprehensive Guide for 2024

Earning Money from Snapchat : A Comprehensive Guide for 2024

With a staggering user base of over 583 million, Snapchat has emerged as one of the most popular social media platforms worldwide. Snapchat offers its users the ability to share captivating stories, photos, and videos with their followers. Developed by Bob Murthy and Evan Spiegel, this app is renowned for its unique feature of disappearing content, ensuring that posts vanish after being viewed by the intended audience within a 24-hour timeframe. This distinctive characteristic has empowered both brands and users to share exclusive content and cultivate meaningful connections.

While Snapchat may not be traditionally viewed as a money-making app for creators, it certainly holds the potential to generate income. In this informative blog article, we delve into the details of how to monetize your presence on Snapchat in India. By implementing the tips and strategies discussed, you can unlock the opportunity to earn a steady income from the comfort of your own home.

Creating a Public Profile on Snapchat: A Step-by-Step Guide

  1. Download the Snapchat app and open it.
  2. Tap on your profile or story icon.
  3. Locate the third dot next to the “Add to Snap Map” option.
  4. Tap on the dot to access the Tier1 public profile settings and click “continue” to proceed.
  5. Choose the option to “get started.”
  6. When prompted with a disclaimer to create or cancel, select the “create” option.
  7. Click on “my public profile” to customize and edit your details.
  8. Set up your account according to your preferences.

Here are eight effective methods to generate income using Snapchat:

  1. Monetize Through Affiliate Marketing
    One of the most accessible ways to make money on Snapchat is by promoting affiliate products. This method requires no financial investment and provides unlimited earning potential. As an affiliate marketer, you can promote products from popular brands like Apple, Adidas, Flipkart, Myntra, Snapdeal, Mama Earth, and many more. The best part is that you can do this from the comfort of your own home.

To get started, sign up for an affiliate marketing platform like EarnKaro. Explore the available deals and choose the ones that interest you. Then, copy the affiliate link and incorporate it into your snaps. Ensure that your snaps are engaging enough to capture the audience’s attention. Every time someone views your snap, clicks on the affiliate link, and makes a purchase, you earn a commission. Your commission is based on the increase in sales generated through your promotional efforts. The more people shop using your affiliate link, the higher your commission earnings will be.

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snapchat spotlight
  1. Earn Money Through Snapchat Spotlight

Snapchat Spotlight is a dedicated section where the platform highlights the most popular 60-second videos created by users. Additionally, Snapchat offers a million-dollar reward to the creators of the best spotlight clips, determined by the Snapchat algorithm. The visibility of your Snapchat spotlight video depends on its uniqueness, number of views, screenshots, shares, and view time. The more people view your snap, the higher your chances of earning this reward.

To start earning money through Snapchat Spotlight, follow these steps. First, use the camera, filters, and music provided by the app to create your snap. Then, click on “send to” and select the option “spotlight” displayed at the top. Lastly, you can add relevant hashtags to your video before posting it. Once your clip is posted, you can check the number of views by clicking on your avatar and selecting “Spotlight and Snap Map.” To increase your views on Spotlight, regularly post quality content, promote your Snapchat account, and consider focusing on a specific niche, such as educational videos or DIY tutorials.

  1. Utilize Geofilters to Promote Your Business

Geofilters on Snapchat are filters that users can apply to showcase their location. Apart from popular destinations, businesses can also leverage geofilters to promote their brand. These filters, even when branded, are often shared by users, contributing to brand awareness. Make sure to incorporate your business logo when creating geofilters.

To create a geofilter, capture a photo or short video and swipe to access available filters. Customize and test the geofilter using Illustrator Formats or Adobe Photoshop templates. Finally, download the geofilter by specifying the time, date, and location and making the required payment. You can begin by creating a free geofilter for public venues like parks or cities. Additionally, for events or store launches, you can create customized filters.

  1. Advertise Your Products and Services

If you own a business, why not promote it on Snapchat? Share links to your products, services, or downloadable assets. For instance, if you operate an e-commerce business, share images and links to your new product line. If you offer digital marketing services, post about your expertise. However, it’s essential to have a substantial number of Snapchat friends to drive your income.

Similar to affiliate marketing, promoting your products and services involves sharing external links that redirect customers to a website where they can make purchases. Therefore, you need an e-commerce site to facilitate these promotions. Beginners can start by creating a dropshipping store and sharing its link in the snaps they post. The same applies to services. If you have a freelance account and want clients to approach you, share its link on Snapchat. Follow the 70-30 rule, where you post engaging and entertaining content 70 percent of the time and reserve the remaining 30 percent for promotional content. You can also use the Snapchat business page for these purposes.

  1. Develop Sponsored Lenses for Your Business

Sponsored lenses or augmented reality filters enable Snapchat users to interact with virtual items using augmented reality. These lenses are a valuable investment since Snapchat provides insights into the number of users who engage with sponsored lenses. Large businesses like MTV and Warner Brothers often use sponsored lenses for campaigns targeting specific demographics and interests.

Small businesses can also create sponsored lenses for events, product launches, and more. By having users share these lenses in their stories, you can expand your business’s reach. For instance, if you’re a life coach or fitness trainer, you can create branded lenses to generate more interest in your services. Snapchat lenses are memorable, and when friends see and share them, it can lead to increased sales over time.

Snapchat ads
  1. Utilize Snap Ads and Story Ads

Snapchat’s marketing strategy includes Snap Ads and Story Ads. With Snap Ads, you can set up short video ads that will be displayed to users who are likely to be your target audience. Snapchat enables precise targeting based on user characteristics, interests, and actions. While Snap Ads faces competition from platforms like Facebook and Twitter, the ad format is similar to those found on other social media platforms.

Each ad can include a call to action, encouraging viewers to watch a longer video, visit a website, download an app, or read an article. The objective of Snap Ads is to increase engagement and drive traffic to websites.

  1. Earn Money through Sponsored Story Advertisements

If you are an influencer on Snapchat, you have the opportunity to monetize your stories by allowing businesses to sponsor them. This means that businesses can advertise themselves on your story, and you will receive payment for it. For example, Shaun McBride, a renowned Snapchat artist, was paid to advertise Disney’s movie Frozen. However, having a substantial following is crucial to earning money through paid stories on Snapchat.

Furthermore, similar to Snapchat, there are ways to earn money through WhatsApp. If you’re interested, you can check out our latest blog post, where we delve into the topic of how to earn money with WhatsApp.

  1. Sell Custom Snapchat Filters Online

Another way to make money on Snapchat is by selling filters to your audience. You can design and sell customized or personalized filters for various events such as birthdays, holidays, weddings, and more.

Once signed in on Snapchat from a desktop or laptop, individuals can purchase custom filters and upload them.

Pros and Cons of Using Snapchat for Business


  1. Add Links to Your Stories

Snapchat allows you to include links within your stories, enabling you to redirect your audience to your website or other landing pages. This provides an opportunity to direct users to content-rich platforms like Facebook and LinkedIn.

  1. One-on-One Interaction

Snapchat enables businesses to engage with customers on a personal level. You can tailor your messages according to your target audience and interact with your followers directly, as they can respond to your stories and ads.

  1. Younger Demographic

Snapchat predominantly attracts a younger demographic, with 85% of its user base being under the age of 35. If your business caters to a younger audience, Snapchat is the ideal platform to reach them.

  1. Cost-Effective Advertisement

Snapchat ads are cost-effective, as the content is typically short, lasting only 10 seconds, and can be created using a smartphone. This is advantageous for the growth of small businesses or newly established ones, as they can easily set up a business Snapchat account.


  1. Smaller Audience

While Snapchat does have a significant audience, it may not be as large as other social media platforms like Facebook or Instagram.

  1. Limited Time

Due to the ephemeral nature of Snapchat’s content, with videos disappearing after 24 hours, it may be challenging to reach a broad audience and make a lasting impact.

  1. No Share Option

Snapchat lacks a feature for easy content sharing, making it difficult to share customer-created content. The only workaround is taking screenshots and posting them on other platforms.

  1. Analytics

Tracking the effectiveness of your ads and content on Snapchat can be challenging, as the platform’s metrics may not be as comprehensive or dynamic as those of other platforms.

Tips for Increasing Your Snapchat Following

To boost your Snapchat following and increase your chances of earning money through brand collaborations, consider implementing these tips:

  1. Share Engaging and Entertaining Content: Use captivating hooks, incorporate Snapchat music, and post relevant content that will resonate with your audience.
  2. Cross-Promote on Other Platforms: Leverage your existing social media presence on platforms like Facebook, Instagram, YouTube, or Twitter to promote your Snapchat profile and attract more followers. Additionally, you can explore earning opportunities on YouTube through affiliate marketing.
  3. Run Competitions and Offer Prizes: Encourage user engagement by organizing competitions and offering small or free prizes to incentivize users to follow your content.
  4. Stay Updated with Trends: Keep an eye on Snapchat’s weekly trends and create and post content that aligns with these trends if they are relevant to your brand.
  5. Seek Snapchat Shoutouts from Influencers: Collaborate with other Snapchat influencers and promote each other’s accounts to tap into each other’s audiences.
  6. Utilize Snapchat Ads: Consider running Snapchat Ads to reach your target audience and attract more followers to your account.

In conclusion, Snapchat is a lucrative platform for monetization, with revenue reaching $1.111 billion. However, many creators and influencers fail to capitalize on its potential due to a lack of knowledge on monetization strategies. By creating compelling content, building your audience, and exploring avenues such as affiliate products, Snap Ads, and Geofilters, you can successfully monetize your Snapchat presence.

Additionally, you can also earn money by playing games online. Check out our latest blog post, where we provide a comprehensive guide on how to earn money through online gaming.


  1. What are Subscriptions on Snapchat?
    Subscriptions on Snapchat allow you to follow and view stories shared by users and public profiles. Even if you’re not friends with someone, their stories will appear in your feed when you subscribe to them. Many users follow well-known personalities, brands, and influencers they admire.
  2. How to get the subscribe button on Snapchat?
    To obtain the subscribe button on Snapchat, you need to become an official Snapchat creator. This can be achieved by creating original Snapchat lenses or regularly creating and sharing content.
  3. How to make money in the Snapchat Spotlight?
    Snapchat Spotlight showcases the most popular 60-second videos created by users in a dedicated section. The company also rewards the best Spotlight clips with a million-dollar prize based on factors such as uniqueness, views, screenshots, shares, and view time. The more views your snap receives, the higher the likelihood of earning this reward.
  4. How to maximize your earnings on Snapchat?
    You can maximize your earnings on Snapchat through various methods:
  • Create and promote your own products.
  • Engage in affiliate marketing by sharing referral links.
  • Collaborate with brands and advertise their products.
  • Launch your own Snapchat filters for events or special occasions.
  1. How to increase your number of friends on Snapchat?
    Here are some ways to increase your friends on Snapchat:
  • Develop a clear Snapchat strategy.
  • Optimize your Snapchat account’s discoverability.
  • Promote your Snapchat profile on other social media platforms.
  • Share high-quality and engaging content.
  • Make use of lesser-known Snapchat features.
  • Create lenses and filters.
  • Run contests or giveaways.
  • Collaborate with publishers or other influencers.
  1. Do you get paid for views on Snapchat?
    No, Snapchat users are not paid for views alone. To earn money, you need to sell products, offer affiliate links, or secure sponsorships where businesses pay you for reaching your audience.
  2. How many subscribers do you need to make money on Snapchat?
    To earn a substantial income on Snapchat, you typically need several thousand subscribers. The exact number may vary depending on the engagement and influence you have with your audience.

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