1. Market your business and attract new clients:TikTok provides a unique platform to market your business and reach a broader audience. Whether you already have existing revenue-generating hobbies or offer services as a consultant, TikTok can serve as a powerful tool to attract potential buyers, clients, or viewers. By sharing valuable content related to your expertise, you can establish yourself as an authority in your field and drive traffic to other channels such as your website, email list, or YouTube channel. This increased visibility can lead to more sales, clients, or viewership, ultimately boosting your business.
2. Score sponsorships:TikTok has become a thriving marketplace where brands are eager to connect with its engaged user base. According to studies, a significant percentage of TikTok users find it easy to engage in e-commerce activities on the platform and are open to discovering new products and brands through ads. If you have a popular TikTok account focused on a specific subject, brands related to that niche may be interested in collaborating with you. Sponsorship opportunities can vary, ranging from receiving free products in exchange for featuring them in your videos to negotiating cash compensation on top of the freebies. TikTok’s Creator Marketplace simplifies the process of connecting content creators with brands, allowing you to explore paid and rewards-based collaboration opportunities. By leveraging sponsorships, you can monetize your TikTok presence and generate income.
3. Tap TikTok’s ‘Creativity Program Beta:TikTok offers a monetization tool called the Creativity Program Beta, designed to reward creators for publishing longer videos (one minute or more) featuring high-quality content. This program has replaced the earlier Creator Fund. To be eligible for the Creativity Program Beta, you need to have a minimum of 10,000 followers, received at least 100,000 video views in the last 30 days, and meet other qualifying criteria such as being 18 years or older. While the specific earnings are not clearly defined, TikTok claims that the program offers the potential to earn up to 20 times more than what was previously available through the Creator Fund. By joining this program, you can potentially increase your earnings and monetize your TikTok content more effectively.

4. Take advantage of gifting: TikTok Live allows content creators to receive “gifts” from viewers who are 18 or older. Viewers can purchase gifts, which appear as stickers and animations during a creator’s live session. These gifts contribute to a creator’s “diamonds” count. Diamonds can be redeemed for money and transferred to a connected account. Even if you don’t do livestreams, viewers can leave gifts in the comment section of your short videos, helping you accumulate diamonds. You can track your diamond earnings and their potential monetary value in your TikTok account balance.
5. Utilize TikTok Shop: TikTok Shop, launched in September 2023, enables creators and businesses to sell products directly to viewers through various means such as livestreams, shoppable videos, and in-app shops. To use TikTok Shop, you need to sign up and apply through the Seller Center on TikTok’s website. Once approved, you can link your account and start selling. TikTok takes a commission on sales, but the exact rate is still being refined during the early testing stage in the U.S.
6. Monetize through the Series feature: If you have a personal TikTok account, you can charge viewers for premium content by creating a video collection called a Series and placing it behind a paywall. Each Series can contain up to 80 videos, with each video lasting up to 20 minutes. You have the flexibility to set the price for the Series, which can range from $0.99 to $189.99. Series can cover a variety of content, such as sharing your fitness or beauty routine or providing cooking tutorials.
7. Collect tips from viewers: If your personal TikTok account has at least 100,000 followers, viewers can show their support and appreciation by giving you tips. Viewers can choose preset tip amounts of $5, $10, or $15, or they can create a custom tip for you. To receive tips, you need to opt in and set up a Stripe payment provider account if you don’t have one. Note that the tipping function is not available for business accounts.

Additional tips for monetizing on TikTok include finding your niche and sticking to a defined topic, engaging with the community and building momentum, being authentic and promoting products you genuinely use and love, serving your audience as a top priority, setting achievable goals, and using multiple strategies to maximize your earnings. Consistency in delivering content and maintaining a cohesive brand experience can also help attract and retain followers.