Optimizing Star Ratings with Review Schema Type

Optimizing Star Ratings with Review Schema Type

Recently, you may have come across a Google Search result that showcased star ratings through a rich snippet. To provide an example, here’s what such a snippet might appear like:

Review rich results

Have you ever pondered how you can secure star ratings displayed in SERPs for your web pages, enabling you to outshine your competitors?

Thanks to Rank Math’s integrated Schema module, incorporating the appropriate Review Schema type into your posts and pages has never been simpler.

How to Incorporate Review/Rating Schema Markup on Your Pages

Before diving in, it’s essential to confirm that Rank Math’s Schema Module is activated on your website. You can do this by navigating to Rank Math SEO → Dashboard in your WordPress admin area.

In this guide, we’ll walk you through utilizing the Review Schema type for a post or page, along with the available settings. Let’s get started.

You can implement Rating Schema for the following types of articles:

Sure, here are the phrases with links included:

  1. When you are reviewing a product, maybe an affiliate product.
  2. When you are writing about a Book.
  3. Writing about a Recipe.
  4. Writing or reviewing a Software Application, like Rank Math.
  5. Writing or reviewing a Course.
  6. When writing about an Event.
  7. When you are reviewing a Movie.

It’s important to note that Google only permits Star Ratings for these seven types of articles mentioned above. In this tutorial, we’ll demonstrate how to add rating Schema for the Product type, but you can apply the same steps to other supported Schema types

It’s important to note that Google only permits Star Ratings for these seven types of articles mentioned above. In this tutorial, we’ll demonstrate how to add rating Schema for the Product type, but you can apply the same steps to other supported Schema types.

  1. Install Rank Math

First things first, you’ll need to install the Rank Math WordPress SEO plugin. Getting started is straightforward and only takes a few minutes.

Get started with Rank Math.

Begin with Rank Math.

2. Activate Rank Math’s Advanced Mode

Once the plugin is installed, ensure that the Advanced Mode is enabled in the Rank Math dashboard, as illustrated below

Select Advanced Mode

3. Activate the Schema Markup Module

Enable the Schema module from the Rank Math SEO → Dashboard section. The Schema module offers additional features in the PRO version. We recommend installing the Rank Math PRO plugin to take advantage of the supported Schemas provided by the plugin.

Enable Schema (Structured Data) module

4. Edit the Post

To add the Product Schema Type, first head over to the edit page for that post by clicking Edit as shown below:

Edit post in WordPress dashboard

5. Access Rank Math in the Gutenberg Sidebar

To access Rank Math in the Gutenberg sidebar, simply click on the Rank Math SEO icon for the page.

Alternatively, you can click on the three vertical dots located in the top right-hand corner of the edit page. Then, select Rank Math from the Plugins section, as illustrated below:

Click on Rank Math

Then click on the Schema tab of Rank Math SEO.

Click on Schema tab

7. Remove Current Schema (If Applicable)

In the Schema tab, remove any current Schema if there are any (usually Article) by clicking on the thrash icon as shown below:

Remove any available Schema

8. Choose the Product Schema Type

Click on the Schema Generator button and then choose the Product Schema type by clicking on Use.

Use Product Schema

9. Fill in All the Details

Fill in the details in the Product Schema Builder.

Product Schema Builder

Note: Please refrain from adding values to fields for which you lack information, such as Product SKU, etc. Google frowns upon the inclusion of random or unrelated data in the Schema Markup.

10. Enter the Rating Score

You can input the Rating score for your product within the Review section of the Schema Builder. Additionally, you have the option to specify the minimum and maximum rating for your product in the Rating Minimum and Rating Maximum fields, respectively.

Rating Field

11. Add the Pros and Cons PRO

Note: This Option should be used on editorial review pages. Not allowed on regular product page.

As a part of your review, you can include the Pros and Cons of the product. Google includes them in rich results, as they help the searchers make informed buying decisions and are popular among the shoppers.

These options to add Pros and Cons lists are available only in the PRO version of Rank Math and when you add, ensure that you add only one item per line.

Pros and Cons Schema fields

12. Use the Shortcode

Google requires the ratings to be shown on the front-end to the users, and for that, you can utilize the Shortcode from the Shortcode field as shown below:

Shortcode - Product Schema

And then proceed to update the post as you would typically do, or publish it if it’s a new post.

Appearance of the Rating Meta-Box on Various Editors

Now, let’s examine how the meta-box will appear on different Editors:

  1. Classic Editor: In the Classic Editor, the product will appear like this, with the rating displayed:
Product Schema shortcode output
  1. Elementor: The Ratings will be displayed similarly if you use Elementor Page Builder, mirroring the appearance in default WordPress Editors.
Product Schema shortcode output

For any other page builder, you can follow the steps mentioned above and simply add the Shortcode and the exact information on the page where the Rating Schema is added.

Editorial Review Pages

Editorial Reviews pertain to third-party evaluations of a book, course, or any product. While you can incorporate Review Schema Markup for both Editorial Review pages and product pages, Google’s guidelines vary on what should be marked up and what shouldn’t.

For example, adding Pros and Cons is relevant only for Editorial Review pages, not for product pages. Consequently, Rank Math does not provide the option to add Pros and Cons Schema to WooCommerce Products and Easy Digital Downloads. However, it does make this feature available for review articles that can be added through Posts and Pages.

And there you have it! If you still have any questions about using Schema with Rank Math, please don’t hesitate to contact our support team directly, and we’re always available to assist you.

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